Public Speaking Course:
Words that Sell
This public speaking course article has the same title as a famous
marketing book by Richard Bayan that professionals around the world
use. I was leafing through it the other day and realized that a
lot of the
same words marketers and salesmen use could be applied to professional public
speakers to get the same kinds of results from your audience.
We are basically just trying to sell our ideas during our presentation.
We want to increase our credibility to the audience don't we? We want
to move people to action don't we? These are all the things that good
advertising copywriters try to accomplish when writing their words.
Using the phrases in this book will give you a more systematic way to
accomplish the goals of your presentation. This book will give you the specific
words and word phrases to pick from to get a certain response from the
Example: Let's say you are telling the audience about a good resource
that you want them to check out. You want to persuade them to seek it
out and take advantage of it. You might turn to the "Words that
book and go to the "Informative" section.
You might say:
"This resource will:
* take the guesswork out of ...
* give you the hard facts ...
* keep you ahead of the game ...
* expand your knowledge ...
* help to alter your perceptions of ...
* keep you abreast of ...
* give you new insight ...
There were 33 phrases in that part of the book alone. This book will simplify
your work especially when you are searching for just the right thing
say to make a particular point in your presentation. In addition, it is an indispensable
tool to have around when you are writing copy for your promotional
material and website that advances your presentation skills.